In August 2010, thousands of people sweated through the Union Centre Boulevard Blast. This year’s event, also formerly known as the Union Centre Boulevard Bash, is scheduled to take place Oct. 14-15 at the Square at Union Centre under its new name – the Union Centre Music and Food Festival.
Last summer, the Blast was expected to draw upwards to 35,000 people. However, extreme heat (heat index was more than 100 degrees on all three days of the festival) kept many people from attending during the afternoon hours.
“It was so hot,” said Jillian Kelley, event co-chair and volunteer. “We had extremely bad weather that weekend (Aug. 13-15), so this year we wanted to make it more enjoyable and that is why we chose Oct. 14th and 15th.”
Separating itself from the Blast and other festivals, the new Union Centre Music and Food Festival will eliminate all of the amusement rides and games that are common place at summer festivals and fairs in West Chester and in the Greater Cincinnati area. Instead of the games, the Union Centre Boulevard Merchant Association has decided to focus on two of the more popular items at last year’s Blast – the food and the music.
It is not currently known, but the new fall festival is expected to host 30-to-50 food vendors in 2011.
Festival organizers also have many of the bands already lined up for the event. Performing Oct. 14 will be the Rumpke Mountain Boys and DV8 (8 p.m. to 11 p.m.). On Oct. 15, the salsa band Tropicoso (1:30 p.m. to 4 p.m.), the Swimsuit Models (4:30 p.m. to 7:30 p.m.) and The Beatles tribute band Britbeat (8 p.m. to 11 p.m.) will take the stage.
This year’s event will take place from 5 p.m. to 11 p.m. Oct 14 and from 11 a.m. to 11 p.m. Oct. 15.