Performance Automotive recently agreed to purchase the field naming rights at the West Chester Baseball Complex. The youth baseball facility’s management group was given permission by the township in April to seek a sponsor.
Financial details of the deal are not being disclosed. However, there are two parts of the three-year agreement. First, the park will be referred to as Performance Automotive Fields at WCBC. Second, each of the fields will be named after one of the Performance Automotive brands including Performance Lexus Field (No.1), Performance Honda Field (No. 2), Performance Toyota Field (No. 3) and Kings Honda Field (No. 4).There are new signs throughout the park to help with the transition to the new name.
The West Chester Baseball Complex, which features four well-groomed fields located off Union Centre Boulevard, has an economic impact of just more than $1 million annually, according to the Butler County Visitors Bureau.
Roughly $110,000 is needed to annually operate and maintain the complex, which hosts 900 youth baseball games each year.
West Chester does not provide the complex any money for maintenance of the complex. The management group, made up of seven unpaid volunteers, actually pays the township $10,000. That money is used on replacing items in the complex that have reached the end of their life.
Mark Dunaway, who leads the management group, says the complex is the only one in Cincinnati and one in a handful in the Midwest that is operated on fees that it raises and through advertisements.
“Most baseball operations are supported by the township or cities. It is pretty unusual we are able to do this,” Dunaway said.
The baseball complex cost West Chester $1.3 million to build in 2005. Township officials say it was constructed with tax increment financing and as a tourism driver for the community. Since it was built, the township has contributed $19,000 to the complex.