VIDEO: FIRST PART OF INTERVIEW WITH PAUL HEINTZ, LOCAL RUNNER WHOSE WIFE WAS NEAR THE FIRST BOMB THAT WENT OFF AT BOSTON MARATHON
Ben Goldschmidt reports:
A local jeweler and runner is taking fundraising for victims of the Boston Marathon attack into his own hands.
Daniel Welling, custom designer for Welling and Company in West Chester, got the idea on Tuesday to use his talents to help those affected by the Boston Marathon bombing by designing a sterling silver shoestring tag that runners — or anyone — can put on a shoestring.
“When things like this happen, I think everyone always wonders what they can do to help,” Welling said.
The 24-by-12-millimeter tags read, “Run for Boston 4-15-13,” and include two slots on each side to thread a shoelace through. The text is cut out of the tag, allowing runners with colorful shoelaces to decide the color of the typeface.
The tags cost $12 each and all profits will go to One Fund Boston, Inc., a fund started by Mass. Gov. Deval Patrick and Boston Mayor Tom Menino to help victims of the attack.
Welling already sold half of the initial 1,000 tags he ordered. Even though the idea is only days old, five Cincinnati running groups already reached out and placed large orders.
“I thought about the Livestrong bracelets and the significance of what those meant for different causes like cancer,” Welling said. “I thought, why not put something like that on a shoestring?”
Welling hopes to sell more pendants before the Flying Pig Marathon on May 5 for Cincinnati runners to show support, and hopes to have a website up soon to extend his reach outside of Cincinnati.
“It hit home with so many runners, so I thought this would be a perfect way to show support for victims in the tragedy,” Welling said.