Shauna Steigerwald reports:
Greater Cincinnati will get its first taste of Jack in the Box when the fast-food chain opens in West Chester, most likely sometime this summer.
Brian Luscomb, company spokesperson, said the restaurant will likely break ground at a site on Tylersville Road, near I-75, within the next few weeks. It will be the first Jack in the Box in Ohio and the first of several planned for Greater Cincinnati, Luscomb said. Though the company isn’t disclosing other potential locations yet, Luscomb confirmed that it is looking at several sites in addition to West Chester.
Expansion has definitely been on the menu at Jack in the Box, which added 31 new stores in 2011 and plans to add 25 to 30 locations this year, Luscomb. Last month, it opened its first Indiana store in Indianapolis, and has had a “strong response” thus far, he said.
“We’re looking to expand into markets where there is already an awareness of the Jack in the Box brand and the products we offer,” he said, nothing that Greater Cincinnati fits the bill.
For the unfamiliar, the fast-food chain is best known for its burgers and tacos, but its menu also includes less traditional offers such as chicken teriyaki bowls and chicken fajita pitas. Its full menu is available all day, “so if you want breakfast for dinner or dinner for breakfast, you have that option,” Luscomb said.
Info: www.jackinthebox.com
