The Tide Dry Cleaners in Liberty Township will open Wednesday at 7 a.m., according to Ray D’Alonzo, who signed a franchise agreement for the Tide Dry Cleaners with Agile Pursuits Franchising Inc., a wholly owned subsidiary of Procter & Gamble.
The store is located at 6842 Liberty Plaza Drive near the Kroger Marketplace and Lakota East High School. It will be the second Tide Dry Cleaners to open in the Greater Cincinnati area.
The concept of what Tide Dry Cleaners offers its customers was developed though consumer feedback P&G received when it tested multiple stores in Kansas City, Kan.
“What we heard from consumers was that they were not receiving a consistent quality of cleaning and they weren’t getting a good experience while they were at the store. They felt that dry cleaning stores were hot, damp and they never saw the same people when they were in there,” said Ross Holthouse, external relations manager for P&G FutureWorks.
“We knew we needed to bring a different level of service and experience to the customer.”
P&G decided to make the stores more convenient for the consumer by adding 24-hour lockers, so customers could pick up or drop off their clothes at anytime of day. P&G also added a covered valet lane so customers could avoid rain and other weather elements when picking up or dropping off their clothes.
On Oct. 31, 2010, P&G opened its first Greater Cincinnati area Tide Dry Cleaners in Mason and has been pleased with its success.
“We have exceedingly gone beyond our expectations in terms of volume. From the time we have opened, the store has been very full,” Holthouse said. “The consumer response has been really strong and we are seeing a lot of the same customers coming back.”
When the Liberty Township store opens, the stores hours will be Monday through Friday from 7 a.m. to 7 p.m., Saturday from 8 a.m. to 5 p.m. and on Sunday from 10 a.m. to 3 p.m.